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Wetzel’s Pretzels now serving Calif tennis players

March 9, 2017

Wetzel’s Pretzels is now serving visitors of the Indian Wells Tennis Garden in Southern California.

In partnership with Levy, a company specializing in premium sports and entertainment dining experiences, Wetzel's is now part of the stadium, which recently added 100,000 square feet of guest space. It offers elevated dining choices, such as Spago and Nobu, along with fast food options, including  Wetzel's Pretzels, according to a company press release.

Along with malls and outlet centers, Wetzel’s Pretzels at Indian Wells Tennis Garden is part of the company’s broader strategy to capitalize on non-traditional locations that have elevated dining offerings, according to the release. Kiosks and bakeries within the Wetzel’s Pretzel’s portfolio that align with this strategy include Staples Center in Los Angeles and Chase Field, home of the MLB’s Arizona Diamondbacks.

"Stadiums, outlet malls and other non-traditional centers are more and more looking to offer dining concepts that create scratch-made fresh food, and that's exactly what Wetzel's Pretzels brings to the table," said Wetzel's Pretzel's Chief Marketing Officer Jennifer Schuler. "We know that non-traditional locations can be great growth opportunity and as we build on twelve straight quarters of same-store sales increases, this is an area of focus for us in 2017 and beyond."