Operations

Wetzel's Pretzels opens at LAX Airport

Provided

April 26, 2022

Wetzel's Pretzels has opened at Los Angeles International Airport, according to a press release.

The shop is located in the newly remodeled Terminal 1 near Gate 14.

"When thinking of a highly transportable, yet satisfying snack or meal option for travelers, Wetzel's Pretzels ticks all the boxes," Greg Plummer, CEO and managing partner of Concord Collective, owner of the store, said in the release. "The Wetzel's team has done an excellent job in ensuring we have everything we need to succeed and we can't wait to see the results — the sky is no longer the limit."

The location showcases the brand's commitment to offering a variety of flexible format options which enable franchisees to open in highly trafficked venues nationwide. With several openings already in 2022, Wetzel's has driven success by keeping up with snacking trends. Even with extensive expansion, the brand maintains a small company feel and creates personal connections with all members of the Wetzel's franchise family, according to the press release.

"LAX is an iconic gateway to the country and a major travel hub, so it's fitting that Wetzel's is making a home in Terminal 1 as a California-headquartered brand," Wetzel's CEO Jennifer Schuler said in the release. "We are always looking for new ways to bring 'pretzels to the people' and we know Gregory is wheels-up and ready for takeoff with this location."

Wetzel's Pretzels operates more than 350 bakeries.