Operations

Wetzel's Pretzels opens co-branded unit with beverage company Thirst

Provided

August 16, 2022

Wetzel's Pretzels has teamed up with Thirst, a Utah-based beverage company, to open a co-branded location in St. George, Utah. It's the duo's first drive-thru location, according to a press release.

The Thirst and Wetzel's Pretzels restaurant offers key menu offerings from both brands.

"The pairing of Thirst and Wetzel's brands together is truly a perfect match. It's clear both brands share the same mission — to deliver smiles with a variety of fun, fresh, handheld menu items — making for a delightful and rewarding work environment," Ethan Cisneros, cofounder of Thirst, said in the release. "Wetzel's flexible formats provide a great opportunity to design the business around market needs with flexibility and ease of operations, and we knew a drive-thru would match St. George's high volume of vacationers. With the endless support of the Wetzel's team, the sky is the limit!"

"Ethan's enthusiasm for the Wetzel's and Thirst partnership truly radiates, and it's been incredible to see the success he's driven from onset. He knows exactly how to engage the community, particularly through social media, and has leveraged those platforms to grow an immense following in the Valley. Expanding to a drive-thru unites the full power of both brands, with a ground-up build that will set the stage for our partnership's continued growth," Jennifer Schuler, CEO of Wetzel's Pretzels, said in the release. "Wetzel's has been beloved by mall goers looking for high-quality snack offerings at grab and go speeds. As we're built for speed and simplicity, expanding the Wetzel's concept to drive-thru is a natural brand extension that aligns with our mission to bring pretzels to the people. We're proud to partner with the Thirst team, giving them a turnkey option to immediately expand their menu and appeal to more dayparts. We're excited to add St. George as the second drive-thru location in our portfolio and look forward to future expansion of this format."

Wetzel's Pretzels operates 350 bakeries. Thirst has six locations.