Franchising

Wetzels Pretzels opens in 2 Walmart locations

Provided

January 27, 2022

Wetzels Pretzels has opened locations inside Walmart stores in Henderson, Nevada and Bakersfield, California, according to a company press release.

"The success we've seen from our existing Walmart partnerships has been phenomenal, with our locations performing well beyond expectations," Jennifer Schuler, CEO of Pasadena-based Wetzel's Pretzels, said in the release. "We look forward to continuing to expand our relationship with Walmart and provide yet another convenient way to 'Bring Pretzels to the People.'"

The store-within-a-store format highlights the flexibility of the Wetzel's concept, scaling to fit into an assortment of spaces including larger food courts, mid-mall venues, sports arenas, convenience stores, kiosks and even food trucks.

"I've tried running other fast-food franchises and none of them compare to Wetzel's in terms of ease of operations and profitability," Sai Hossain, multi-unit franchise owner of Wetzel's Pretzels, including Wetzel's in Bakersfield Walmart, said in the release. "I already have more than 40 Wetzel's locations and plan to open even more over the next couple of years."

Wetzels Pretzels has grown to more than 300 bakeries.