Franchising

Wetzel's Pretzels opens in Missouri Walmart

Image: Wetzel's Pretzels

June 11, 2025

Wetzel's Pretzels has opened its first Missouri bakery in a Walmart, located in O'Fallon, Missouri, according to a press release.

The pretzel brand has other locations in Walmarts, marking its continued expansion into high-traffic retail environments.

The O'Fallon location is under the helm of franchisee Amber Strick, a local resident and the owner of a personal training company.

"Opening my first Wetzel's location is an incredibly exciting milestone in my journey as an entrepreneur and business owner," Strick said in the press release. "As a local resident of the area, I'm especially excited to share my favorite snack with the community. Being a local business owner means a lot to me, and I look forward to contributing to the vibrant spirit of our town. With our convenient location, shoppers can now easily enjoy our delicious pretzels and treats."

The O'Fallon location at Walmart highlights the flexibility of the Wetzel's concept, offering a buildout design that is adaptable to the retailer's footprint. As the brand continues expanding in non-traditional spaces, its store-within-a-store model proves ideal for integration into Walmart locations, with plans to open approximately 25 in-store bakeries this year.

"As the Wetzel's brand continues its growth into the Walmart locations, we look forward to Amber opening her first Wetzel's location with us," Jon Fischer, head of development at Wetzel's Pretzels, added in the press release. "We are thrilled to bring our beloved pretzels to O'Fallon and St. Charles County, and we are confident the community will embrace Wetzel's warmly. As we continue to grow in the greater Saint Louis area, we look forward to sharing our iconic flavors and creating memorable experiences for the local community."

Wetzel's Pretzels was founded in 1994 and has more than 400 locations.