Operations

Wetzel's Pretzels opens in NYC Macy's

Image: Wetzel's Pretzels

July 31, 2024

Wetzel's Pretzels has opened a bakery within the Macy's department store in the Queens Center Mall in New York City, according to a press release.

Owner Ricky Alam, an experienced Wetzel's owner and operator for more than 20 years, has nine locations across Southern California, in addition to four units in both New York and New Jersey.

"My latest venture at Macy's Queens Center marks a significant expansion for my team, bringing Wetzel's to more people throughout the bustling New York metro area," Alam said in the press release. "Like many, I have fond memories of enjoying soft pretzels with my family. It's a signature experience when out shopping, and this innovative partnership makes it even easier to get a snack on-the-go."

Jon Fischer, head of development at Wetzel's, said the brand has seen overwhelming positive responses from its locations within Macy's stores.

"Our growth strategy is focused on expanding how people can access our delicious pretzels, bringing convenience and meeting guests where they live, work and play," he said in the press release. "The expansion into Macy's Queens signifies the strength of our brand's spirit. We're thrilled to continue growing in our 30th year in business, especially after reaching the 400-unit milestone earlier this year."

Wetzel's Pretzels has grown to more than 400 locations.