Franchising

Wetzel's Pretzels opens in Oxnard, California

Image: Wetzel's Pretzels

July 7, 2025

Wetzel's Pretzels has opened in the lifestyle center, The Collection at RiverPark, on the westside of Los Angeles. Located in Oxnard, California, the shop represents the brand's expansion into high-traffic environments, according to a press release.

The restaurant is under the helm of Paige, Peyton, Debbie and Brad Geyser — all veteran Wetzel's franchisees. This is their third Wetzel's Pretzels location.

"Opening our third location and first mall bakery at The Collection at RiverPark is a pivotal milestone for me and my sister. Wetzel's has been part of our journey since we were teenagers, and being able to continue growing with the brand is extremely special," Peyton Geyser said in the release. "We're proud to represent the next generation of franchise owners who are passionate about both the product and the guest experience. We can't wait to treat our community with all that Wetzel's Pretzels has to offer."

Jon Fisher, head of development at Wetzel's, said the brand is thrilled to grow its presence in California.

"Expanding into The Collection at RiverPark highlights the resilience and vibrancy of our brand. We're confident this location will be a hit for mallgoers looking for a fresh, fast, and fun snack experience," Fisher said in the release.

The brand recently opened a location in a Missouri Walmart.

Wetzel's Pretzels has more than 400 locations.