Franchising

Wetzel's Pretzels opens in Syracuse mall

Image: Wetzel's Pretzels

May 16, 2025

Wetzel's Pretzels has opened a location at the Destiny USA shopping mall in Syracuse, New York, according to a press release.

Alam Nawshad, a veteran Wetzel's franchisee, will own and operate the bakery — his third location with the brand in upstate New York.

"Even before becoming a franchisee, my time as a Wetzel's employee gave me a real appreciation for the brand's strong and straightforward business model — I knew it was something I wanted to grow with," Nawshad said in the press release. "Being located in the prime shopping destination of Destiny USA Mall, I am eager to bring that same energy and quality experience to the Syracuse community."

Nawshad began his career with the brand in 2014 as a store manager. He later opened bakeries in Buffalo in 2022 and Rochester in 2024.

"We are thrilled to continue to grow our brand's presence in New York and have Alam alongside as we bring our handheld happiness to Syracuse," Jon Fischer, head of development at Wetzel's Pretzels, added in the press release. "Expanding into Destiny USA Mall highlights the resilience and vibrancy of our brand. We're confident this location will be a hit for mallgoers looking for a fresh, fast, and fun snack experience."

Wetzel's Pretzels has more than 400 locations.