Food & Beverage

Wetzel's Pretzels partners with Tajín for latest drink LTO

Provided

July 11, 2023

Wetzel's Pretzels has partnered with seasoning brand Tajín for its Guava Mangonada drink, according to a press release.

The handcrafted mango and guava slushie is mixed with Tajín Fruity Chamoy Hot Sauce that is made with 100% natural chilies, lime juice, sea salt and a touch of apricot. The drink is then topped with real fruit mango puree and dashes of Tajín Clásico Seasoning.

"Recognized for an impressive track record of menu innovation, we use consumer trends and guest insights to drive exciting new flavors combinations, done in a Wetzel's way. The immense popularity of Tajín and Mangonada, one of the 10 fastest-growing menu items, coupled with fans' obsession for the drink in test locations, made bringing the unbelievably delicious beverage to the masses a no-brainer," Kim Freer, Wetzel's Pretzels CMO, said in the press release. "We're thrilled to partner with a premium brand known for its irresistible flavor and influence on snacking to create a fun, fresh drink for the summer. In doing so, we wanted to take the handheld happiness experience of a traditional mangonada to the next level with the addition of sweet guava to pack even more flavor into each sip."

The drink is available through Hispanic Heritage Month until Oct. 22.

"We're proud to partner with Wetzel's Pretzels, bringing two iconic brands together to create a unique twist on a classic treat," Javier Leyva, director for Tajín USA, said in the press release. "The perfect pairing resulted in a crazy good drink that we know our collective fans will love."