News

Whataburger brings back Monterey Melt burger as permanent item

December 31, 2013

Whataburger's Monterey Melt burger, which was introduced earlier this year for a limited time, has returned to the menu and is now listed as an "All-Time Favorite," part of the brand's most popular menu items.

According to a news release, Whataburger brought the burger back full-time as one of its All-Time Favorites due to "overwhelming customer response." The Monterey Melt includes two 100-percent beef patties topped with Monterey Jack and American cheese, grilled onions and peppers, and Whataburger's Jalapeño Ranch sauce.

"Our All-Time Favorites menu is based on customer feedback. We knew, after seeing our customers' love for the Monterey Melt, we had to find a way to put it on the menu full-time," Rich Scheffler, Whataburger VP of marketing and innovation, said in the release. "The Monterey Melt has the perfect combination of melted cheese, grilled onions, grilled poblanos and red bell peppers, and our Jalapeño Ranch sauce giving it the bold flavor our customers crave."

The Monterey Melt is available as a meal or a la carte, and also can be ordered as a junior version on a smaller bun.

"The ingredients in the Monterey Melt were carefully selected to work together to create an intense, memorable set of flavors. We also like giving customers the option to add their favorite additions like avocado, bacon or jalapeños," Scheffler said.

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