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Whataburger celebrates Jalapeno Week

February 13, 2011

Whataburger is heating things up with its Jalapeno Week promotion. From now through Feb. 20, customers can add jalapenos to any burger, sandwich, taquito or other entree for free.

Rich Scheffler, group director of marketing for Whataburger Restaurants LP, said the chain normally gets about 200,000 requests a week to add jalapenos.

"Jalapeno Week is a way for us to celebrate our jalapeno-loving customers and also encourage others to customize their Whataburger and turn up the heat,” he said.

Throughout the week, dine-in or drive-thru customers will be able to add free whole, sliced or grilled jalapenos upon request to any menu item.

Some Whataburger restaurants also will celebrate the week by holding jalapeno eating contests to benefit local charities, as part of the Whataburger Serves initiative. Through these contests, Whataburger expects to donate $7,000 back to local nonprofit organizations.