Franchising

Whataburger franchisee inks deal to open 25 Layne's Chicken Fingers locations

Photo: Layne's Chicken Fingers

July 1, 2024

Layne's Chicken Fingers has inked a deal with Whataburger franchisee Taylor Thomas to open 25 units across East Texas, according to a press release.

Thomas currently owns 25 Whataburger franchises and started with the one his father purchased in 1989.

Overall, Thomas's decision to partner with Layne's was driven by three main criteria: simplicity, quality and a focus on family. "Layne's hits all these marks, and their strong Texas roots only made the decision easier," he said in the press release. "We are Texas people at heart."

The first location is set to open in Tyler, Texas, later this year.

"We are thrilled to welcome Taylor to the Layne's family as he embarks on this exciting venture in East Texas," Samir Wattar, COO of Layne's Chicken Fingers, said in the press release. "His extensive experience in the franchise industry and dedication to excellence are exactly what we look for in our partners. Together, we are looking forward to making Layne's a beloved household name in East Texas and beyond."