Staffing

Whataburger hires Scott Hudler as SVP, CMO

Photo: Whataburger

February 16, 2024

Whataburger has hired Scott Hudler as its SVP and CMO, according to a press release.

Scott Hundler. Photo: Whataburger

Hudler is an experienced executive with 30 years experience in marketing, having built campaigns and digital strategies for Popeyes, Mars, Dunkin', Dick's Sporting Goods and Torchy's Tacos.

Most recently, Hudler served as the president and chief growth officer of Cotton Patch Cafe, a Dallas-based restaurant chain with locations in Texas, Oklahoma and New Mexico. At Torchy's, Hudler was part of the leadership team that grew the chain from 55 locations in three states to more than 100 across 11 states. He oversaw the team responsible for brand strategy, menu development and digital initiatives. Before Torchy's, he served as CMO for Dick's Sporting Goods, where he oversaw the company's pivot from traditional advertising to digital.

"We are delighted to welcome Scott Hudler to Whataburger as our new chief marketing officer," Ed Nelson, Whataburger president and CEO, said in the release. "Scott's proven track record and passion for brand-building make him the ideal leader to drive Whataburger's marketing efforts as we continue to expand, serving up goodness 24/7."

"As a longtime Whataburger fan, I am excited to join the team and take this iconic brand to new markets and new generations," Hudler said in the release. "It's thrilling to be joining a storied 73-year-old company that is equally committed to its legacy and to innovation and growth."

Whataburger has more than 1,000 restaurants across 15 states.