Marketing
Whataburger inks multi-year partnership deal with Carolina Panthers, Charlotte FC
August 25, 2025
Whataburger has signed a multi-year deal to serve as a Proud Partner of both the Carolina Panthers and Charlotte FC, according to a press release.
As part of the partnership, Whataburger will have a strong presence at Bank of America Stadium, with in-stadium activations designed to enhance the game-day atmosphere for both Panthers and Charlotte FC fans. On Sept. 21, Panthers fans will enjoy a first taste of the collaboration when the Whataburger Food Truck rolls up to the stadium, serving complimentary Patty Melts and Prickly Pear Raspberry Whatafreshers.
The burger brand also commits to supporting year-round youth and community programs, such as serving as the presenting partner of the Panthers Girls Flag Football program, the team's annual community service event, and will support Charlotte FC's community engagement initiatives.
"Sports in the Carolinas are all about tradition, passion, and pride — three things that Whataburger fans know a whole lot about," Scott Hudler, CMO at Whataburger, said in the press release. "This multi-year partnership with both the Panthers and Charlotte FC allows us to deepen our connection, serve fans in new ways, and invest in programs that create real impact for the people of the Carolinas."
"This partnership presents a unique opportunity to unite the passionate fan bases of the Carolina Panthers and Charlotte FC with Whataburger's brand loyalty and community-driven values," Eric Sudol, chief revenue officer at Tepper Sports & Entertainment, said in the press release. "Together, we're going to be able to offer something fresh and meaningful for fans across the Carolinas."
The agreement also includes hospitality opportunities, fan engagement moments, and appearances from beloved team mascots — including the Panthers' Sir Purr and Charlotte FC's Sir Minty — at select Whataburger restaurants across the Carolinas.
Whataburger has more than 1,100 restaurants across 17 states.
