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Whataburger intros LTO fajita-inspired chicken sandwich
March 2, 2010
Whataburger has combined the popular flavors of grilled fajitas with the melted cheese trend in a new sandwich. The new Grilled Chicken Melt sandwich features a grilled chicken breast topped with a zesty mix of green and red bell peppers and onions plus a slice of Monterrey Jack Cheese, served on a whole wheat bun. The limited-time menu item is available through April 12.
"Our customers expect bold menu options from Whataburger, and the new sandwich is unlike anything we've offered in the past," said Rich Scheffler, Whataburger Restaurants LP group director of marketing, in a news release.
Also new on the menu is Whataburger's new side salad as a substitute option for French fries for an additional charge. The salad is about half the size of Whataburger's current garden salad and is a mix of romaine and iceberg lettuce, grape tomatoes, carrots, croutons and choice of salad dressing.
Whataburger's regular-menu chicken items include the Whatachick'n Sandwich, a grilled chicken sandwich, chicken strips and Honey Butter Chicken Biscuit. Previous LTO chicken menu items have included the Buffalo Whatachick'n Sandwich, the Peppercorn Ranch Whatachick'n and the Honey BBQ Chicken Strip sandwich. The chain most recently introduced the LTO Patty Melt.
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950, when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually.
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