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Whataburger kicks off LTO Buffalo Whatachick'n Sandwich
September 27, 2009
Whataburger is hoping to score this football season with its new Buffalo Whatachick'n Sandwich, featuring a crispy breaded chicken filet topped with lettuce, tomatoes, lightly melted Monterey Jack cheese, two slices of bacon and creamy buffalo sauce on a toasted wheat bun.
With 60 percent of Americans participating in pre-game festivities, football is the most popular event for tailgating according to the Hearth, Patio & Barbecue Association. Whataburger's new limited-time Buffalo Whatachick'n Sandwich is available through Nov. 9 at Whataburger's nearly 700 locations.
Customized T-shirts
Whataburger is playing up its customizable menu with a new promotion that includes a focus on the 36,864 ways customers can create their Whataburger. As part of the promotion, the chain's Web site now offers custom T-shirts.
The T-shirt designs are based on the brightly colored ingredient stickers the company uses to mark special requests. The online T-shirt design process starts with customers choosing and clicking on up to nine dots from 11 different options: mayo, no lettuce, jalapeno, dry, plain, special, no onion, no tomato, bacon, no pickle or ketchup. As customers click on each of the dots to add them to their shirt on the Web page, the Whataburger photo to the left of the dots changes, letting customers see what their Whataburger looks like as they customize their shirt.
Custom Whataburger T-shirts are available in American Apparel brand women's and men's styles in gray and white for $18 on the company's Web site.
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