News

Whataburger launches app that rewards

November 2, 2016

Whataburger has launched a new free mobile app yesterday designed to provide customers added benefits each time they order from the chain, according to a news release. For instance, customers get a free reward for every five Whataburger visits.

Rewards include a honey-butter chicken biscuit, a taquito with cheese, medium fries, a cinnamon roll or a small shake. App users can earn rewards whether paying with cash, card or mobile payment by scanning the rewards barcode in the app at the Whataburger location. The chain said that mobile ordering will be rolled into the app in late 2017. 

"Today's digital world is all about efficiency and easy connectivity, and our mobile app is designed to make life a little more convenient for our customers. It also gives us a great opportunity to engage customers in a new, different way in an effort to provide the best service possible," said Whataburger Senior Vice President of Restaurants Rob Rodriguez, in the release. "Most importantly, the Whataburger app allows us to show some love to our loyal fans with our new rewards program, and we think our customers will especially crave the chance to earn free food." 

Users of the app can upload a debit or credit card, Whataburger gift card, PayPal or Apple Pay or to their account and then reload funds as needed, as well as manage payment options and pay, all within the app. 

The app includes the full menu, nutrition and allergen information, a restaurant locator and tutorials. Users can sign up using Facebook, Google Plus or an email address.