Marketing
Whataburger partners with Western wear brand Sendero on limited-edition product line
September 26, 2025
Whatabuger has partnered with Western wear-inspired apparel brand Sendero to introduce a limited-edition collection that reflects the Spirit of the West, according to a press release.
The Whataburger x Sendero collection features hoodies, button-downs, tees and hats available on the Whatastore, on Sendero's website and at select retailers nationwide.
"For 75 years, Whataburger has been woven into the fabric of Texas culture, and this collaboration lets us celebrate that heritage in a whole new way," Rachael Jones, group director, CPG and retail brand marketing at Whataburger, said in the press release. "Teaming up with Sendero is a fun, fashion-forward way to honor our history while riding high into the future."
Whataburger has more than 1,100 restaurants across 17 states.
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