Marketing

Whataburger teams with Igloo for iconic merchandise

Provided

September 24, 2021

Igloo and Whataburger have teamed up to offer a cooler and fanny pack with the company's signature orange and white stripes, according to a press release. The items are available at both Igloo's and Whataburger's websites.

"Teaming up with Whataburger, our Texan neighbor for more than 70 years, has been such a treat for us," Brian Garofalow, chief marketing officer at Igloo, said in the release. "All of us at Igloo are big fans and regular customers; in fact, Whataburger being enjoyed in the Igloo cafeteria is a daily occurrence! And now with this Whataburger collection, which we like to call our 'Whatacoolers,' we're giving fans a fun way to keep their drinks cold until it's time to devour their next tasty Whataburger."

Igloo designed the new Whataburger Playmate Elite cooler with artwork on the tent top showcasing Whataburger's orange and white stripes and the insulated Whataburger Fanny Pack to match. Both Igloo and Whataburger, founded in 1947 and 1950, respectively, are celebrating more than seven decades as Texas-based businesses.

"No matter where our fans are headed this fall, we look forward to being part of the new memories they make with Whataburger and Igloo in tow," Rich Scheffler, Whataburger senior vice president and chief marketing officer, said in the release. "Our fans are sure to enjoy our iconic orange-and-white stripes on this new Playmate Elite. What a perfect cooler!"