STRATEGIC PARTNERS
January 4, 2012
Whataburger has added its first limited-time ketchup offering – Spicy Ketchup. Additionally, the lemon pie has been added to the dessert menu permanently.
The new Spicy Ketchup, to be served at all 730 locations across 10 states, was produced in a limited batch and is available only while supplies last. The base of the recipe is Whataburger's original Fancy Ketchup, with a kick of red jalapeno. Served in Whataburger's convenient-for-dipping one-ounce tub, Spicy Ketchup can be substituted on any Whataburger or sandwich at no additional charge.
"Since we introduced our famous Fancy Ketchup in the 1970s, it has always been a customer favorite. We have sent hundreds of cases to troops overseas to satisfy a yearning for home, and it even has more than 10 customer-created Facebook fan pages with nearly 20,000 fans," said Rich Scheffler, Whataburger group director of Marketing. "With that in mind, we wanted to create a twist on an old favorite especially for our customers who enjoy spicier foods."
Whataburger first announced the Spicy Ketchup rollout on its Facebook and Twitter pages on Dec. 21. The initial Facebook post has received more than 3,500 "likes" and garnered nearly 500 comments.
Lemon pie
Whataburger also has added its lemon pie to its dessert menu permanently. Lemon pie is the first new dessert item permanently added to Whataburger's menu since chocolate chunk and sugar cookies were added in 2009.
Lemon Pie has been a limited-time-only offering in the past.
Read more about food and beverage launches.
