News

Whataburger's Whatafries snack option now available for retail

June 19, 2013

H-E-B and Whataburger have teamed up to introduce Whatafries, french fries cut from real potatoes that can be heated or eaten straight out of the bag.

Whatafries were developed by the H-E-B product team in conjunction with Whataburger as a unique product sold exclusively at H-E-B. The product will make its way to H-E-B snack aisles this week and will be available in all H-E-B, Central Market, Mi Tienda, and Joe V's Smart Shop stores by June 24.

"H-E-B is pleased to continue our collaboration with Whataburger and to introduce new items for our customers to enjoy at home," said Reade Ahrens, H-E-B Group vice president of Grocery Procurement and Merchandising. "Our goal is to continuously provide Texans with the products they love, so it only makes sense to work with Whataburger, a brand beloved by millions of Texans."

Last month, Whataburger introduced its Fancy Ketchup, Spicy Ketchup and its Original Mustard condiments to H-E-B stores throughout Texas, including Central Market, Mi Tienda and Joe V's Smart Shop.

"It has been a great partnership," said Dino Del Nano, Whataburger vice president of Retail. "Our customers' reaction to the availability of our condiments in H-E-B stores has been incredible and we anticipate the same response with the new Whatafries."

Read more about food innovation.