Food & Beverage

White Castle, beer company partner on 2nd brew

Provided

March 30, 2023

White Castle and Evil Genius Beer Company have created another beer, according to a press release.

The two companies paired last year to produce "It Hits Different," A tangerine IPA. This year they're banking on the success of "Main Character Energy," a 6% ABV hazy kiwi dragon fruit IPA.

"Both Evil Genius and White Castle have long been innovators in their respective spaces. With the success of the first beer we knew we had to lean into our shared talent for creativity to up the ante and deliver a truly special product," Trevor Hayward, co-founder of Evil Genius, said in the press release.

"We are excited to celebrate another round of collaborating with our friends from Evil Genius - this bold, new and craveable brew will inspire the raising of glasses wherever it's enjoyed," Lynn Blashford, White Castle chief marketing officer, said in the press release.

"Main Character Energy" will be available starting April 3rd in stores throughout Evil Genius' distribution footprint which includes Connecticut, Delaware, Maryland, Michigan, New Jersey, Ohio, Pennsylvania, Virginia and Rhode Island. The beer will come packaged in both cans for retail stores and kegs for bars and restaurants. The price for a six-pack may vary depending on the market but will be around $11.99.

White Castle operates more than 350 restaurants as well as a retail division.