Marketing

White Castle Celebrates 20th anniversary of 'Harold & Kumar Go to White Castle'

Photo: White Castle

May 7, 2024

White Castle is celebrating the 20th anniversary of the cult classic film "Harold & Kumar Go to White Castle" with a variety of promotions for fans.

Starting April 20, movie buffs and White Castle devotees can enjoy special offers in restaurants and grocery stores nationwide.

Customers who purchase a "Crave Clutch" (20 sliders) in-store, through the app, or via delivery between 7 p.m. and 3 a.m. will receive a code to redeem a digital copy of "Harold & Kumar Go to White Castle."

Restaurants will also offer limited-edition Harold & Kumar-themed collectible cups.

Shoppers who purchase two packages of any size White Castle Sliders and upload their receipt will receive a digital copy of the movie.

Fans can show their love for the film and White Castle with custom-made t-shirts available online.

"Harold and Kumar's hijinks leading to their epic journey represents the heroes' quest, and their passion and dedication to the Crave represents the same love that generations of White Castle fans have shown," Jamie Richardson, vice president at White Castle, said in the release. "No matter what calls you to savor the flavor of your favorite Slider, whether at a Castle or in your kitchen, that bite into a 100% beef patty steam-grilled on a bed of onions nestled between two perfectly baked buns is the crave satisfaction you deserve."

These promotions are available for a limited time, with details and restrictions available in-store and online.