Marketing

White Castle creates Valentine's Day specials to melt hearts

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January 19, 2022

White Castle is forgoing its traditional in-store dining experience on Valentine's Day due to the pandemic, but the company has cooked up some specials to help customers celebrate, according to a press release.

The "Love Cube" meal for two includes eight Cheese Sliders, two small soft drinks and a choice of two shareable sides. It's available only on February 14 while supplies last and can be purchased for delivery or carryout. The Love Cube costs $14.99 in all markets except Louisville and Nashville, where the cost is $14.69.

"In recent conversations with customers, our Cravers have let us know they love our sides and appreciate the variety we offer, so we're responding by creating our first-ever customizable meal for two," Jamie Richardson, vice president at White Castle, said in the release.

The brand will also introduce a dessert-on-a-stick on Valentine's Day. The strawberry swirl cheesecake, which features a swirl of strawberry filling and a chocolate cookie crust, joins the lineup of White Castle's other desserts on a stick — the fudge-dipped brownie and butter cake.

White Castle is offering all customers free delivery on Valentine's Day through its delivery partners for all orders of $15 or more. Members of its loyalty club, Craver Nation, can also get 20% off all mobile orders through April 17.

"Valentine's Day dinner at White Castle has been an important tradition for so many of our customers," Richardson said in the release. "Year in and out, we're thrilled to be able to bring the experience to life in new and memorable ways."

Amid the continued spread of coronavirus, White Castle has chosen to forgo its customary in-store Castle Valentine's Day dinner this year. It was a difficult decision for the 101-year-old family business, which has been celebrating Valentine's Day with its customers since 1991 by transforming its dining rooms into fine dining establishments complete with hostess seating, tableside service and festive holiday décor.

"We had hoped to take reservations this year, but out of an abundance of caution for the health and safety of our customers and team members, we decided the best thing to do is shift our focus to an experience that customers can take with them," Richardson said in the relese. "Next year, though, we have every intention of bringing back the in-Castle dining for the biggest Valentine's Day yet."

Based in Columbus, Ohio, White Castle owns and operates more than 350 restaurants nationwide.