News

White Castle expanding noodle concept

September 7, 2012

After testing its Laughing Noodle concept in Springfield, Ohio, for the past two years, White Castle is now ready to expand the brand to the Cincinnati market.

According to Cincinnati.com, a dual-branded Laughing Noodle/White Castle will open in the Sharonville suburb.

Laughing Noodle's menu features Italian pasta dishes, macaroni and cheese, Asian noodle bowls and more.

According to the story, White Castle customers in Sharonville have been asking for more menu options, which is part of the reason the company is expanding the concept.

White Castle is also testing a barbecue concept – Blaze Modern BBQ – and a sandwich concept – Deckers. The second Deckers location is expected to open this fall in Louisville, Ky.

Read more about franchising and growth.