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White Castle free lunch giveaway focuses on childhood hunger
March 1, 2009
COLUMBUS, Ohio — Street teams have started distributing 100,000 "free lunch" brown paper sacks in cities where White Castle restaurants operate to raise awareness for childhood hunger across the country, the company has announced. Teams dressed in White Castle t-shirts and ball caps carrying tote sacks filled with the brown "free lunch" sacks will target various sporting events and business districts.
People can redeem each "free lunch" sack for a meal at White Castle including three single cheeseburgers, a regular order of fries and a small soft drink. Sack holders will have three days to take advantage of the free lunch: March 2-4.
White Castle will donate up to $25,000 to Share Our Strength, a national children's hunger charity. The donation will provide meals for approximately 75,000 children in need. It is estimated that there are 12.4 million children in America at risk of hunger.
Margie Glennon, communications director for Share Our Strength said, "This couldn't come at a more important time. Our needs are more critical than ever."
LTO value meal
For a limited time starting March 1, customers can get "3 for 2 bucks" — three White Castle cheeseburgers, choosing from any single jalapeno, bacon or regular cheeseburgers — for $2 — with the purchase of any size side item and soft drink. The promotion will be supported with TV, radio, point of purchase and digital efforts.
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