Food & Beverage

White Castle introduces Castle Bites in frozen food aisle

September 15, 2022

White Castle is rolling out a new snack to grocery aisles. Castle Bites come in two flavors, hamburger and cheeseburger, according to a press release.

"Castle Bites are a fun, new way to extend the Crave, offering a delicious option that meets the mark on distinctive taste," Lynn Blashford, CMO, White Castle, said in the release. "In recent research, consumers have let us know they're ready to try, and ready to buy. Something they will soon be able to do at retailers across the country."

Castle Bites are inspired by the flavor of White Castle sliders with a crispy golden crust.

"Snacking at home has continued to grow as consumers seek convenient and delicious options that fit within new schedules and routines," Steve Young, CEO of Bellisio Foods Inc., said in the release. "Bellisio is proud to utilize our more than 30 years of experience in frozen foods and in snack rolls to launch such an innovative product. We're excited to build upon our partnership with White Castle, especially following the successful launch of the White Castle Chicken Rings at retail."