News

White Castle intros a truly 'gobble-able' slider

January 23, 2019

Sandwich lovers in the U.S. also love their turkey meat, so perhaps it was fate that sparked White Castle to create a slider devoted almost entirely to our favorite gobbler. The QSR brand this week introduced a Turkey Slider to its expanding retail product line, a news release said. 

The Turkey Slider includes an all-natural white meat Butterball turkey patty with smoked cheddar on a White Castle bun. It's scheduled to hit store shelves in March, adding to the retail selection, which includes chicken, veggie, black bean and breakfast sliders in four variations . The Turkey Sliders are available in packs of four and can be microwaved.

"At White Castle, we've long been innovating in our restaurants to offer bold flavors for every palette. When we brought The Original Slider to retail over 30 years ago, we were amazed at the instant demand," White Castle Vice President Jamie Richardson said in the release. "Today, we're proud to offer menu items, both in our restaurants and in retail stores, that satisfy the many different cravings of our fans and the Turkey Slider is yet another addition."

White Castle started airing its first radio ad Tuesday dedicated to its many retail offerings, with consumer reminders to stock their freezers for winter. The brand is also pushing retail and restaurant-bought sliders for Super Bowl watch parties. 

Richardson will be the featured guest on QSRweb's Feb. 1 podcast to discuss slider variation creation, among other subjects.