Marketing

White Castle launches new merch on online storefront

Photo: White Castle

November 18, 2024

Slider brand White Castle has launched additional merchandise on its House of Crave online merchandise store, according to a press release.

The updated House of Crave site has a fresh new look, a new line of merch, more detailed order tracking and layaway payment options.

"We have the most passionate fans in the fast-food industry, and they love to represent White Castle with branded merchandise," Jamie Richardson, vice president at White Castle, said in the press release. "We're excited about launching the new House of Crave, giving these fans countless fun options for showing off their love of White Castle."

Additional merchandise on the site include:

• "Seasons Grillings" ornament.
• "Since 1921" jersey and matching athletic shorts.
• "Certified Craver" trucker hat.
• "Follow Your Crave" t-shirt.
• shoe charms.
• Tumbler.
• Friendship bracelet.
• Tote bag.
• Night Castle Crave light.
• Collectible holiday mugs.

White Castle was founded in 1921 and operates 340 restaurants.