Marketing

White Castle rolls back slider sack to 2011 price

Photo: White Castle

July 30, 2024

White Castle has rolled back the price of a sack of 10 Cheese Sliders to the price in 2011, more than 30% off the regular price. A sack of 10 sliders is $7.99, less than 80 cents a slider, according to a press release.

White Castle initially launched the 10 for $7.99 deal earlier this month in St. Louis as part of a campaign promoting its 99th anniversary in the St. Louis market. The offer was so popular that White Castle is expanding it to all of its restaurant markets.

"Families everywhere are tired of almost needing a small loan when they go out for fast food, and we know these days our customers want to make every penny count," Jamie Richardson, vice president at White Castle, said in the press release. "So, we're giving our customers what they crave: 10 of our steamy, mouthwatering Cheese Sliders at a price they can't afford to miss."

White Castle has 240 restaurants as well as a retail division.