News

White Castle signs on with APT for cloud-based analytics

Applied Predictive Technologies and White Castle renewed their partnership to continue licensing APT's Test & Learn software.

May 28, 2015

Applied Predictive Technologies and White Castle renewed their partnership to continue licensing APT's Test & Learn software, APT announced. White Castle will continue leveraging APT's cloud-based software to evaluate marketing, menu innovation, capital expenditures and operations strategies.

"There are many examples of how Test & Learn has impacted our decision-making," said Mike Tolle, director at White Castle, in a statement. "In evaluating the success of a new product, it's necessary to look at so much more than simply how well that item sells. APT's Test & Learn software helps us understand the extent to which new items generate truly incremental transactions, i.e., if we are getting new guests to visit our restaurants or if the guests who were already visiting are simply buying the new item instead of an existing item. Beyond understanding if a new item is driving new guest visits, we've used APT's software to predict the demand of a new item at each location and optimize our ordering strategy accordingly."