Marketing

White Castle slipping customers free sliders

Photo: White Castle

May 14, 2021

White Castle is rewarding its Craver Nation rewards members with a free slider this Saturday, May 15 with no purchase is necessary. In fact, the brand said in a news release that anyone who joins the loyalty club through this Saturday can also get the offer.

The Columbus, Ohio-based QSR also took the giveaway as an opportunity to remind the world of the slider's importance in fast food history. After all, the sandwich was declared to be the "most influential burger of all time," by no less than Time magazine seven years ago. The chain's longtime 2-inch by 2-inch beef patty has, in fact, inspired chefs worldwide to develop their own versions of the White Castle original.

Since the sandwich's introduction in 1921, it has also inspired the culinary teams at White Castle to create variations of it which now number a dozen, including beef, chicken, fish and plant-based sliders rendition as well as plenty of LTOs that pop up seasonally.

White Castle said on Saturday it expects to give away tens of thousands of Sliders at its more than 360 Castles. In addition, White Castle will offer a buy-one, get-one-free deal for Combo #1 by delivery only. Customers can order directly from Uber Eats or Grubhub.

The brand is also hosting a 100th birthday virtual bash at 7 p.m. on Wednesday, May 26, hosted by entertainer from the company's home office with guest appearances from high-profile adherents of the slider, like Alice Cooper, Jimmy Kimmel, Spice Adams, Telfar Clemens and Babak Radboy, and Tommy Shaw. It will also feature a performance by rock musician Jim Babjak of the Smithereens, a special celebration honoring Triumph the Insult Comedy Dog, a mixology lesson from NYC bartender and White Castle friend Mr. Gandy, and announcements about upcoming partnerships and collaborations. And the whole show will be streamed live on WhiteCastleLive.com and on all of White Castle's social media platforms.

And finally, the retro-ish brand is holding its Time Machine Sweepstakes through July 11. The decade-themed sweepstakes allows White Castle's restaurant and retail customers to explore the company's past, present and future while giving them the chance to win thousands of prizes, including the grand prize of $100,000 in cash. The initiative is based online at WhiteCastleTimeMachine.com. Players can enter every day until the sweepstakes ends on July 11. No purchase is necessary to play or win, but every White Castle purchase, whether it's from a restaurant or a location where sliders are sold, offers an additional chance for the $100,000 grand prize.