April 29, 2022
White Castle is celebrating National Hamburger Month — the month of May — with the announcement that sales of its signature sliders have surpassed 28 billion. That includes 22 billion sliders sold in restaurants and another 6 billion sold through the company's retail division, according to a press release.
"This is a memorable moment for White Castle, and what better time to celebrate than National Hamburger Month," Jamie Richardson, vice president at White Castle, said in the release. "We played an essential part in the introduction of the hamburger over 100 years ago. It's rewarding to see our numbers climb, reinforcing our role in the enduring popularity of the hamburger."
To celebrate National Hamburger Month, the brand will continue its long tradition of having team members from the home office work in White Castle restaurants and at the company's food manufacturing plants. More than 250 team members are expected to spend a day in May either steam-grilling sliders and greeting customers or helping out on the production lines to make and package the sliders sold in retail outlets across the U.S.
White Castle will also celebrate National Hamburger Month by inducting its 2021 class into the Cravers Hall of Fame. On May 19, 10 people from across the country will join this exclusive club, which White Castle created in 2001 as a way to recognize its most loyal and passionate fans, affectionately known as Cravers.
White Castle's very own "National Slider Day" takes place on May 15. On this day dedicated to the burger that launched the fast-food industry, White Castle will offer a free Cheese Slider (no purchase necessary) to anyone with a digital coupon, which will be sent to email subscribers and posted on White Castle's social media channels.
White Castle owns and operates more than 350 restaurants.