White Castle targets late-night dinner crowd
September 17, 2006
COLUMBUS, Ohio — White Castle introduced its new Share a Meal concept on Sept. 17 in nearly 400 restaurants across the Northeast and Midwest.
The company said the concept will boost late-lunch and dinner sales, and runs through Oct. 14.
Customers can choose from 18 hamburgers, nine chicken ring sandwiches, nine double hamburgers or seven fish sandwiches. Each meal includes a large sack of fries or onion rings. (Onion chips are available in selected markets.)
The four meals cost $9.99 each.
