Marketing
White Castle teams up with Puma for limited edition sneaker
Provided
March 15, 2022
Like White Castle? Now you can show your love for the iconic brand by wearing a custom Puma sneaker, according to a press release.
The PUMA x White Castle RS-X sneaker boasts an orange, tan and brown color palette reflective of White Castle's Cheese Sliders as well as hidden design features that pay homage to the iconic brand, including:
- A heritage White Castle logo and the words "What you Crave" on the tongue.
- A pattern of grilled onions on the inner footbed.
- 5¢ printed near the top lace eyelet to commemorate the original cost of a White Castle burger in 1921.
It's the second collaboration between Puma and White Castle. In June 2021, PUMA released a limited collection in honor of White Castle's 100th birthday that included footwear and apparel.
The PUMA x White Castle RS-X sneakers, which retail for $120, are available .at PUMA, Champs Sports and Foot Locker.
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