Marketing

White Castle teams with artist on collectible jigsaw puzzle

Provided

January 5, 2023

New York artist Dave Pollot has teamed up with White Castle to turn one of his collectible works of art featuring White Castle's food into a 285-piece jigsaw puzzle, according to a press release.

The puzzle is available on House of Crave, White Castle's online store, for $24.99 plus tax. Net proceeds from the sale of the puzzle will go to White Castle's Team Member Relief Fund, and emergency support program for White Castle employees.

The White Castle print shows three Sliders and some onion rings along with French fries and a soft drink in White Castle's distinctive packaging, all displayed among bunches of grapes and a vase holding muted pink and peach flowers.

"When we saw Dave's painting featuring White Castle, we just knew we had to collaborate with him to give even more value and recognition to this fabulous work — it is 'art of the unexpected' at its finest," Jamie Richardson, vice president at White Castle, said in the press release. "We loved the idea of creating and selling a jigsaw puzzle to heighten awareness of the piece, and the idea of using the proceeds to support our Team Member Relief Fund makes the project even more worthwhile."

White Castle is a family-owned business that owns and operates more than 350 restaurants.