Marketing
White Castle to release NFTs
December 16, 2021
White Castle is partnering with Doodle Labs Corp. to release a generative art NFT collection on the Ethereum blockchain.
The collection of 5,001 NFTs, by digital media artist Che-Yu Wu, will launch Dec. 17 on Doodle Labs and is the first brand partnership powered by Art Blocks' generataive minting technology, according to a press release.
The collection celebrates the brand's 100th birthday.
"Che-Yu brilliantly combines multi-media technology and art for a unique creative experience unlike any we've ever seen," Lynn Blashford, chief marketing officer at White Castle, said in the release. "We're so appreciative of Doodle Labs for bringing us all together on the most Craveworthy NFT collection yet."
A portion of the proceeds will directly support White Castle's front-line team members in need through a Team Member Relief Fund and a Team Member Scholarship Fund for the benefit of team members and their families. Both funds are part of the Ingram-White Castle Foundation's annual charitable giving efforts.
"From movies and pop culture to QSR tech innovations and their iconic Crave Cases, White Castle has always been a leader in both culture and technology," Matthew Dweck, founder of Doodle Labs, said in the release. "To have them embrace a generative art NFT collection in collaboration with incredibly talented Che-Yu Wu just proves how current and forward-thinking they are as a company. This collection has the ingredients for a cultural iconic moment that will last the test of time."
White Castle's exclusive licensing agency, Brandgenuity, is managing the development and rollout of the NFT program.
White Castle owns and operates more than 360 restaurants.
