Technology

White Castle's NFT collection raises $25K for team members in need

Provided

December 19, 2022

White Castle's collection of NFTs raised $25,000 for the brand's Team Member Relief fund, according to a press release.

Dec. 17 marks the first anniversary of the campaign launch with Doodle Labs, which included the release of White Castle's generative art NFT collection on the Ethereum blockchain. It celebrated White Castle's 100th birthday with a series of 5,001 NFTs created by the acclaimed digital media artist Che-Yu Wu.

The White Castle Team Member Relief Fund, established by White Castle's third-generation leader and then-CEO Bill Ingram following Superstorm Sandy in 2012, is an emergency support system designed to assist any team member who encounters an unexpected hardship. White Castle team members can apply for a relief grant of up to $1,500.

"One of our primary responsibilities as a family-owned business is to make sure we improve our community, and that starts with our team members," Erin Shannon, fourth-generation family member and corporate relations manager at White Castle, said in the press release. "At the heart of this innovative technical collaboration is making sure the soul of our company, the team members, know we have their back in their time of unanticipated need."

White Castle operates more than 350 restaurants as well as a retail division.