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'Whopper Virgins' earns viral success for Burger King
January 12, 2009
Advertising Age.com: Burger King's recent "Whopper Virgins" campaign is on track to replicate the online success of the company's earlier viral success "Whopper Freakout," but its impact on sales remains to be seen. Burger King will report its second-quarter earnings Feb. 5.
According to ComScore, Whoppervirgins.com had 242,000 unique visitors in December compared to 250,000 visitors to Whopperfreakout.com during its first month, December 2007. Burger King reports that the site has had 727,075 total visitors and 698,149 unique visitors, who spend an average of nearly four minutes on the site.
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