Franchising

Wienerschnitzel going global?

Provided

April 20, 2021

Wienerschnitzel, founded in 1961 with a hot dog stand in Wilmington, California, is ready to be a global brand. The chain, which operates or franchises 328 restaurants in 11 states, is seeking international partners.

"In a world filled with hamburgers, pizza and chicken options — the hot dog is a unique and tasty choice," Werner Glass, head of International Franchise Development for Wienerschnitzel, said in a company press release. "Hot dogs are a universally loved food, and owning a Wienerschnitzel franchise offers a highly differentiated business in an already crowded market."

Wienerschnitzel, owned by Galardi Group, which is also the parent company of Hamburger Stand and Tastee-Freez LLC, experienced record-high sales despite the challenges of the recent pandemic. Its flexible store designs, training and strong leadership and consumer demand make it an attractive opportunity for investors and QSR operators, Glass said.

Franchise candidates must have $600,000 net worth and $250,000 in liquid assets available to invest, according to the chain's website.