Food & Beverage

Wienerschnitzel releases plant-based hot dog

iStock Photo

January 10, 2022

Wienerschnitzel has released its plant-based hot dog, the Field Roast Plant-Based Signature Stadium Dog, to its restaurants nationwide, according to a press release.

According to the National Hot Dog and Sausage Council, Americans consume an estimated 20 billion hot dogs per year, and three out of four like their hot dogs grilled, as Wienerschnitzel prepares them.

"Few foods stir passion like hot dogs, and we're proud to satisfy that all-American hot dog craving for plant-based consumers nationwide through our continued partnership with Wienerschnitzel," Dan Curtin, president of Greenleaf Foods, SPC, parent company to the Field Roast brand, said in the release. "It's an honor to partner with such a popular and iconic restaurant chain where hot dogs aren't just an option — they're the menu's focus."

Stadium Dogs are the first plant-based hot dog made from pea protein, are naturally hardwood smoked and artisanally crafted in small batches with 100% plant protein and use the same spices as a beef hot dog to deliver an unparalleled, bold flavor experience. The hot dogs contain zero cholesterol or trans fats.

"We're excited to bring the Field Roast plant-based dogs systemwide following the great consumer response in our in-market tests across California, Texas and New Mexico," Doug Koegeboehn, chief marketing officer of Wienerschnitzel, said in the release. "Consumers are eager to try plant-based options, and those who have tried our Veggie Dogs keep coming back for more. We look forward to making the product even more accessible with this national expansion."

Based in Irvine, California, Wienerschnitzel operates or franchises 327 restaurants in 10 states.