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Wienerschnitzel revs up promotions with Toyota Motorcross partnership

Wienerschnitzel announced a partnership with Toyota for cross-promotional efforts around both brands’ participation at Monster Energy west coast Supercross and Motocross events throughout 2015.

February 4, 2015

Wienerschnitzel announced a partnership with Toyota for cross-promotional efforts around both brands’ participation at Monster Energy west coast Supercross and Motocross events throughout 2015.

Wienerschnitzel signed on as the official hot dog of professional Motocross team Joe Gibbs Racing Motocross in October 2014, with Toyota as a title sponsor as well as AutoTrader.com and Yamaha.

Toyota will serve Wienerschnitzel Hot Dogs at the “Toyota Owners Lounge” at all Monster Energy Supercross races across the west coast, in addition to various Toyota-sponsored events throughout the year, the announcement said. Wienerschnitzel received a custom-wrapped 2014 Toyota Tundra featuring Wienerschnitzel’s hot dog mascot, ‘The Delicious One,' to cement the partnership.

Wienerschnitzel logos will appear on bikes and jerseys of team racers Justin Barcia, #51, and Weston Peck, #23.