News

Wienerschnitzel sponsoring off-road vehicle races in California

Hot dog chain Wienerschnitzel announced its newly-formed partnership with 4 Wheel Parts, an off-road, Jeep and aftermarket performance products company, and Smittybilt, a supplier of truck and SUV accessories.

February 3, 2015

Hot dog chain Wienerschnitzel announced its newly-formed partnership with 4 Wheel Parts, an off-road, Jeep and aftermarket performance products company, and Smittybilt, a supplier of truck and SUV accessories.

Wienerschnitzel will join the two brands and event sponsors at the 2015 Nitto King of the Hammers, the four-wheel drive, off-road vehicle races where contenders battle through a 200-mile natural terrain course presented by 4 Wheel Parts.

The series of races will take place February 1 – 6, 2015 at Means Dry Lake in Landers, California, the announcement said.

Wienerschnitzel will serve hot dogs at several race events, including the Smittybilt "Every Man Challenge Contingency Party" on February 4, and the 4 Wheel Parts "Every Man Challenge Competitor’s Barbeque" on February 5, according to the release.