News

Wienerschnitzel to expand Texas footprint

The brand has inked a three-unit development agreement with PBA Properties to build Wienerschnitzel restaurants in San Antonio, Texas.

April 18, 2016

Wienerschnitzel has inked a three-unit development agreement with PBA Properties to build restaurants in the brand's target market of San Antonio, Texas, according to a company press release. PBA maintains a significant portfolio of franchise concepts in the Southwest, including 39 locations in Texas. The company plans to open its first San Antonio Wienerschnitezel location in early 2017.

"With a proven track record of success in Texas, we saw tremendous opportunity for Wienerschnitzel to thrive in the San Antonio market," said Patrick Alba of PBA Properties. "We were looking to diversify our franchise portfolio and recognized Wienerschnitzel as a smart business investment for a multitude of reasons including low food costs, ease of operation, unique product offerings, and a forward-thinking marketing strategy. Not to mention Wienerschnitzel is backed by a more than 50-year legacy, this made us feel extremely secure in our decision."

With its focus on franchise expansion, Wienerschnitzel has overhauled its franchise marketing tools and increased its industry trade presence as the company pursues national growth. New and existing Wienerschnitzel franchisees have the option to adopt the recently introduced "Heritage" building design, which features a smaller footprint and a lower cost of entry.

"Based on the growing AUV numbers we've consistently seen coming out of our Texas stores, it's clear that there is a real demand for the Wienerschnitzel concept throughout the entire state," said Ted Milburn, director of franchise development at Wienerschnitzel. "We are primed for nationwide expansion and we're proud to add PBA Properties to our growing Wienerschnitzel family."