News

Wienerschnitzel's brings back "cash in on a corn dog" sweepstakes

Wienerschnitzel announced today the return of its "Cash in on a Corn Dog" sweepstakes. The sweepstakes is running now through Dec. 31.

August 27, 2014

Wienerschnitzel announced today the return of its "Cash in on a Corn Dog" sweepstakes. The sweepstakes is running now through Dec. 31.

Customers can win prizes ranging from free corn dogs to the $1 million grand prize by purchasing a corn dog. Each corn dog stick is printed with either an "Instant Win" prize or a code to enter for a chance at winning a larger prize.

Wienerschnitzel is also giving away $1,000,000 when a participant matches two sticks, one printed with the word "Wiener" and the other printed with the word "Schnitzel."

Customer have a one in five chance of winning a prize.

Wienerschnitzel can also earn bonus entries towards online prices by following Weinerschnitzel on Twitter and Instagram, sharing the game with friends, or joining the "Wiener Lovers" Email club.

"Along with upping the ante to a $1 million grand prize, we've made some exciting changes to the 'Cash in on a Corn Dog' in-store and online games in order to give our fans even more chances to win bigger than ever," said Tom Amberger, vice president of marketing, in a company press release. "Cash and Wienerschnitzel's famous Corn Dogs are a winning combination, and in our fifth year, the odds have never been better to come out on top."

The "Cash in on a Corn Dog" sweepstakes will be supported with television and radio advertising, email and online marketing, public relations, social media, and in-store point-of-purchase materials.

Throughout the campaign, the new "Wiener Wag" vehicle will also be making stops throughout Southern California to promote the sweepstakes and give away free corn dogs.