News

Wok Box makes its debut in the U.S.

October 9, 2012

Canadian-based Wok Box, a quick-service chain specializing in freshly cooked, healthy Pan Asian cuisine, today announced the opening of its first U.S. location in Hillsboro, Ore., just west of Portland.

The new restaurant incorporates a variety of GMO-free menu items that contain no trans-fat.

"After 10 years of success throughout Canada, we're proud to expand Wok Box to the United States and make Hillsboro, Ore., our first home," said Scott Bender, Wok Box CEO. "We are confident that Portland-area food enthusiasts will embrace our Fresh Asian Kitchen concept, with our freshly cooked healthy Pan Asian dishes that are prepared daily using high-quality, authentic spices and sauces. There is truly nothing like it in the local marketplace today."

Signature items include Stir-fry Noodles, Rice and Curry Boxes, Banh Mi Sandwiches and seasonal creations by executive chef Don Letendre. The restaurant also offers several vegetarian, vegan and gluten-free options for dine-in or take-out.

The 1,200-square-foot restaurant represents Wok Box's 56th location worldwide and the company's first QSR venture in the U.S. The Hillsboro location is owned and operated by veteran franchisees Ron Elton and his son Michael, both of whom are long-time local residents.

"Wok Box's commitment to healthy fresh cuisine attracted us to the brand," Michael Elton said. "We're excited to help bring this innovative, new restaurant concept to the Hillsboro community. We believe Wok Box will soon become a great, go-to destination for local residents – people who love ethnic food, health conscious individuals looking for robust, distinctive flavors and those who crave a quick and delicious, affordable meal."

Wok Box has plans to open additional U.S. stores in 2012, including Phoenix and Tyler, Texas.

Read more about franchising and growth.