Food & Beverage

Yoshinoya customers 'Meat-Up'

Photo: File/provided.

April 8, 2021

Meat and mega-deals are on the menu at Yoshinoya Japanese Kitchen, where the brand is giving diners the opportunity to add 50% more meat to their regular combo meals, by ordering the combo XL bowl, for a buck more. The upgrade gives guests their choice of two large proteins, plus a base and vegetables, a news release said.

Yoshinoya will celebrate the launch of Meat Up Mondays all month and loyalty members can earn an extra 50 points when ordering the combo XL Bowl online.

"We're calling all carnivores with the launch of our protein-packed Combo XL Bowl, giving them the chance to go big for just a buck," Angella Green, Yoshinoya director of marketing, said in the release. "Just download the app, order up your faves and begin earning even more points with every delicious bite."

To kick off the first Meat Up Monday, guests purchasing a combo XL on April 12 will receive a free, limited-edition Yoshinoya collector's cup and five customers will have a chance to win $50 in Yoshinoya Bowl Bucks to fuel future Meat Ups. Additionally, the brand will engage its fans with Meaty Conversation Starters and share Meaty Moments showcasing the cooking done in their kitchens every day.

Yoshinoya is based in Japan, with more than 2,000 restaurants worldwide, including approximately 100 U.S. stores.