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Yum Brands generates $15 million for hunger relief
December 20, 2007
LOUISVILLE, Ky. —Yum Brands Inc., parent company of the Taco Bell, KFC, Long John Silver's and A&W restaurant brands, has generated more than $15 million in donations for the World Food Programme as part of the company's inaugural "World Hunger Relief Week," held Oct. 14-20, 2007.
Nearly 1 million Yum employees, franchisees and their families volunteered approximately 4 million hours to aid hunger relief efforts in communities worldwide, while helping to raise some $15 million throughout the World Hunger Relief Week initiative.
"I'm incredibly proud of the overwhelming global response to World Hunger Relief Week which transformed into the world's largest volunteer effort to fight world hunger," said David Novak, Yum's chairman and chief executive officer.
Yum!'s inaugural World Hunger Relief Week leveraged the power of its global system of approximately 35,000 restaurants, and generated awareness of the hunger problem and solution through public relations, advertising, public service announcements, in-store posters, online activities and word-of-mouth outreach, including:
- A new Web site,www.fromhungertohope.com, which has generated more than 10 million visitors from 183 countries
Celebrities, sports figures and musicians volunteered their time to fight hunger, including actor Mario Lopez, Heidi Montag and Spencer Pratt (of MTV's "The Hills"), Detroit Lions' Roy Williams, Hannah Montana's Mylie Cyrus and more Ads, public service announcements and in-store materials raising awareness about global hunger were created in nine languages and utilized across myriad media worldwide
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