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Yum! Brands to expand Taco Bell overseas
November 18, 2008
The Wall Street Journal:Yum! BrandsInc. plans to build Taco Bell into a global brand with locations across the world, just as it has done with KFC and Pizza Hut.
While Yum has struggled to increase sales in its nearly 20,000-location U.S. restaurant division, the company's international results have been far better. The chain will generate 60 percent of its profit overseas this year.
To expand Taco Bell, Yum plans to put the chain in Spain by the beginning of next year and in India by April. Tthere are about 240 Taco Bells in 10 countries outside the United States, with the majority in Canada and Puerto Rico.
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