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Yum to follow McDonald's model
December 12, 2007
Louisville Courier-Journal: Louisville, Ky.-based Yum Brands Inc., parent of the KFC, Taco Bell and Pizza Hut brands, plans to take a page from the McDonald's playbook in a bid to turn its business around.
Yum CEO David Novak told investors and analysts the chain would introduce new products, expand its value menus and offer more healthful options at its main U.S. brands.
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